Laos has seen a boom in tourism in the first quarter of 2023, with over 800,000 international visitors, according to the Ministry of Information, Culture, and Tourism.
The Tourism Statistics Division of the Ministry of Information, Culture, and Tourism released its latest figures on tourism in Laos, revealing a total of 831,248 tourists visiting the country between January and March 2023.
At 344,405 arrivals, Laos received its most foreign visitors from Thailand, followed by Vietnam at 179,885, and China at 143,312. South Korea and the United States came next with 45,756 and 16,998 visitors respectively.
Laos also saw a significant number of tourists from Europe, with 57,408 visitors in the first quarter of 2023. The majority of these tourists came from Russia with 11,573 visitors, while Africa and the Middle East lagged behind in tourist numbers.
The Ministry of Information, Culture, and Tourism has set a goal of attracting 1.4 million international visitors by the end of 2023, with a revenue target of up to USD 340 million. Officials have been urged to improve tourism infrastructure in the country and develop new products to achieve this target.
Laos’ tourism industry has recently received a lot of international acclaim for its breathtaking natural beauty and rich cultural heritage. In March, Forbes named Laos as the most charming country in Southeast Asia, highlighting the UNESCO World Heritage Site of Luang Prabang as a must-visit destination.