Vietnam’s Sun Group Explores Tourism Projects in Champasak

Champasak province is seeking major tourism investment from Vietnam’s Sun Group, the developer behind Da Nang’s Ba Na Hills resort and cable car system, as local authorities push to transform southern Laos into a larger regional tourism destination.

On 9 May, Champasak Provincial Party Secretary Alounxay Sounnalath led a delegation to Da Nang to meet Sun Group executives and present several potential investment sites across the province.

The proposal focused on three locations: the Phu Sa Lao–Phu Malong highland area in Phonthong district, known for panoramic Mekong River views; the Bolaven Plateau in Pakse district, where cooler year-round temperatures of around 18 to 20 degrees Celsius support premium resort development; and the Si Phan Don area in Khong district, home to the 4,000 Islands and some of the region’s best-known natural attractions.

According to provincial authorities, Sun Group representatives expressed strong interest in the proposals and confirmed the company plans to visit Champasak in June to conduct feasibility surveys at all three sites.

Founded in 2007, Sun Group is one of Vietnam’s largest tourism and infrastructure developers and is best known for projects such as Sun World Ba Na Hills in Da Nang, the Golden Bridge, Fansipan cable cars in Sa Pa, and multiple large-scale resort and entertainment complexes across Vietnam.

The company has become particularly known for developing mountain tourism destinations connected by large-scale cable car systems and integrated resort projects.

Officials in Champasak said the province’s location along the East-West Economic Corridor, linking Thailand, Cambodia, Vietnam, and Laos, gives it strong potential for regional tourism growth. Authorities also highlighted Vat Phou World Heritage Site, ecotourism opportunities, waterfalls, and highland agricultural products including coffee, macadamia nuts, blueberries, and blackberries as key advantages.

The discussions form part of a broader effort to deepen economic and tourism cooperation between Champasak and Da Nang.

Earlier this week, officials from both sides agreed to strengthen cooperation in tourism, clean agriculture, processing industries, and education. Businesses from Laos and Vietnam also signed partnership agreements, while both cities agreed to study the development of Vietnamese restaurants and hotels in Pakse to support rising visitor numbers.

source: https://laotiantimes.com/2026/05/12/vietnams-sun-group-explores-tourism-projects-in-champasak/