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Laos has once again secured a spot on the UNESCO Intangible Cultural Heritage List. This time for its traditional weaving of the Naga motif.

On 6 December, the UNESCO Intergovernmental Committee designated Lao craft weaving and Thailand’s Songkran Festival as Intangible Cultural Heritage of Humanity.

Women across Laos weave Naga designs onto their traditional skirts for protection and strength. The snake-like mythical beings (Nagas) in Lao folklore are generally benevolent and are believed to protect humans from illness, hunger, and spirits, but when angered, they unleash floods, storms, and disasters.

Lao textiles intricately weave the stories of the people through symbols and motifs, serving as visual narratives. These designs, ranging from mythical creatures to elements inspired by nature, not only convey rich cultural tales but also reveal information about a person’s marital status, ethnic identity, and origin.

As Laos prepares to celebrate this cultural achievement, in neighboring Thailand, Prime Minister Srettha Thavisin extends a warm invitation to visitors from across the globe to partake in and savor the unique experience of the Songkran Festival, or Thai New Year, which was also inscribed on the UNESCO Intangible Heritage of Humanity list. 

To further celebrate this prestigious acknowledgment, the Thai Ministry of Cultural Promotion will host a week-long event in Bangkok starting on 7 December. The celebration will replicate the traditional Songkran festivities, traditionally observed annually from 13-15 April and renowned for their vibrant water fights, symbolizing the purification of the past year’s tribulations. Other integral aspects of Songkran include family reunions, temple visits, and the performance of traditional rituals.

The UNESCO recognition of the Lao Naga motif weaving marks the fifth acknowledgment of Lao cultural heritage after three sites became UNESCO World Heritage sites—Luang Prabang Town, Plains of Jars in Xieng Khouang, and Vat Phou in Champasak—and one was inscribed on the Intangible Heritage list—Lao khaen music.

The inscription of the Thai Songkran Festival on the UNESCO listing also marks the fourth achievement of Thai cultural heritage, following the Khon dance drama, traditional Thai massage, and Nora dance.

source: https://laotiantimes.com/2023/12/06/lao-traditional-naga-motif-weaving-thailands-songkran-festival-inscribed-as-unesco-intangible-cultural-heritage/

Under the theme “A Paradise of Lao Culture, Nature and History”, Visit Laos Year 2024 officially kicked off on 23 November in Vientiane Capital, featuring 79 events nationwide.

With the goal of attracting over 2.7 million international tourists in 2024, generating USD 401 million, and 2.9 million tourists in 2025, Laos is poised to share its cultural treasures and boost its economy.

At the opening ceremony at That Luang Square on Thursday evening, Suanesavanh Vignaket, the Minister of Information, Culture, and Tourism, said that tourism plays a key role in Laos’ economy and growth. In 2022, the service sector was the fastest-growing in the country, accounting for 37 percent of Laos’ GDP.

Suanesavanh also highlighted some important steps the country has to take to ensure the success of the 2024 tourism campaign, including coordinating with both national and provincial committees and the people of Laos for public functions as listed in the tourism events calendar for 2024.

The Lao government is also undertaking plans to enhance facilities, diversify tourism products, improve service quality, and promote Visit Laos Year 2024 through media and international tourism exhibitions.

In line with the ASEAN Framework on Sustainable Tourism Development in the Post-COVID-19 Era, the country aims to attract international tourists by promoting eco-friendly and sustainable practices such as promoting local culture, lifestyles, and businesses, as well as minimizing the negative environmental and social impacts. The initiative also aims to foster job opportunities and income generation for local communities.

“I would like to urge the entire party and state, armed forces, business operators, and people of all ethnic groups in Laos to join hands in hosting Visit Laos Year by providing services to visitors from around the world with warm smiles and open hearts,” said Prime Minister Sonexay Siphandone at the event. 

As he spoke to the public, PM Sonexay also invited national and international actors to unite in showcasing Laos’ rich cultural heritage and traditional values on the international tourism market.

“This is an opportunity to showcase Laos’ rich culture and traditions, create a memorable experience for visitors, and encourage them to visit Laos in the future,” he added.

Along with Visit Laos Year 2024, Laos will also assume ASEAN chairmanship starting at the beginning of January 2024, which will force Laos to host several significant events, including the 44th and 45th ASEAN Summits, the ASEAN Tourism Forum, and other ASEAN-related meetings, expecting to draw more visitors.

In the past, the country has organized three earlier editions of Visit Laos Year, initially in 1999-2000, followed by events in 2012, and once again in 2018.

source: https://laotiantimes.com/2023/11/24/launch-of-visit-laos-year-2024-promises-cultural-natural-historical-adventures/

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